Day 63

I took a look at our finances. We lost a lot of money last month—£120,612. Going over the numbers, I'd say we'll be spending between £250,000 and £350,000 a month (it was £298,009 last month). Our income, meanwhile, will struggle to cross £200,000 in any month, unless attendance at our home games increases considerably.

Maybe we'll get a couple of sell-outs for cup games against bigger teams, if the schedule pits us in such a situation, and maybe one of those matches will make it onto TV. If we can make it to the Second Round of the FA Cup, there'll be some money there. Otherwise, I'm really concerned about the club's bottom line.

Trimming the wage bill will only help a little, since it's a mere £14,966 a week—all that would be likely to achieve is to slow the bleeding in the short-term while gutting the club in the long-term. The real problem, as I alluded to above, is that our stadium seats 10,120 people, but our average attendance is just over 3300.

My guess is that, without selling a star player or finding cup success, Lincoln will lose a million pounds this season. I hope either investment or overdraft will keep us afloat. It seems there's a real imperative to rebound the team back into League 2, but we might not have the depth to pull it off.